Joe is the CEO and co-founder of the Death Race and the Spartan Race. He is also the author of Spartan Up: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life.

Early Life: Joe De Sena grew up in Howard Beach, Queens, with his mother Jean, a yoga aficionado, and his father, Ralph was a business owner. De Sena built a small business around selling fireworks, and then a t-shirt sales business at a young age. Joe later began a pool cleaning business while a teenager, where he earned 750 customers in his local area. Joe eventually moved with his mother and sister to Ithaca, NY, and four years out of high school he attended Cornell University. He eventually restarted the pool cleaning business and later sold it for $500,000. Following this, he began a career on Wall Street. At a brokerage firm De Sena worked as an equities and derivatives trader and engaged various outdoor activities ranging from multiple IronMan races, to the Iditarod by foot. 

Find out more about Joe on Facebook.

You can hear Joe speak at 10am directly in the expo hall. Free with your expo entry! This is truly a unique opportunity in Canada and we are so fortunate to have him join us!